In April 2023, the Mixpanel rebrand I worked on was featured on Brand New, a publication I’ve admired throughout my career. Seeing the rebrand covered there was a rewarding moment, especially given the press it received, and I’m grateful to have contributed to this project with such a talented group of individuals.

The write-up highlights how the new system strengthens Mixpanel’s product experience with a logo that sharpens their story and a design language built to adapt across data-heavy surfaces. You can read more about it here: New Logo and Identity for Mixpanel, done In-house.