My independent design practice, Freelance Studio, was hired by Mixpanel to work closely with their brand studio team on a comprehensive rebrand that took nearly a year to complete and roll out. These are a collection of artifacts from the rebrand.

Early in the process, I partnered closely with Paul Jun, Mike Casebolt, and Mark Johnson on brand strategy and design directions to establish a clear North Star for the work ahead. My primary focus was creating a range of visual identity directions by exploring logomarks, logotypes, color palette options, robust typography systems, and other secondary brand elements that together formed the broader identity. I later collaborated with the Mixpanel team to extend these directions across a broad set of touchpoints, including web interactions, social campaigns, out-of-home concepts, in-product surfaces, and more.

I’d like to thank the incredible team below for letting me work so closely with them throughout this project and really taking this identity well beyond the finish line. This has easily been one of my favorite projects to date.