Brand Experience Design
Robinhood Crypto Identity
Information
I was part of a small team that refreshed the visual language and identity for Robinhood Crypto. To introduce the redesign, we launched a new onboarding experience just in time for the Bitcoin 2022 Conference. This project showcased a vibrant blend of new illustration styles, micro-interactions, haptic feedback, and more.
It was a true collaborative effort, as our team explored a variety of design approaches before bringing them together into a cohesive and engaging experience. The final result resonated strongly with our unique, slightly eccentric, and cult-like crypto audience.
Credits
Brand Experience Design → Jon Howell
↳ Senior Visual Designer → Mackenzie Pringle
↳ 3D & Motion Designer → Daniel Belay
↳ Creative Directior → Daniel Haire
Additional Projects