What makes a product feel magical? It's rarely one big thing. It's the haptic buzz when your payment goes through. The animated rocket ship in a toast notification. The onboarding moment you skip but somehow still remember. That's brand experience design, and most people have never heard of it.

Jon Howell is Principal Brand Experience Designer at Ramp, and before that, he helped shape products and brands at companies like Dropbox, Lyft, Twitch, Robinhood, Microsoft, and many more. In this episode, we get into the discipline that sits between brand and product and why the best companies in the world are finally taking it seriously.

We cover the full toolkit: Rive, Lottie, ProtoPie, Jitter, haptic feedback, sonic design, AI motion identity, wearables and more. Plus Jon gives genuinely useful career advice for designers trying to break into this space.

Watch/Listen to the full episode on YouTube or Spotify