In October 2019, Lyft launched "Lyft Pink," a monthly membership offering a 15% discount on car rides, priority airport pickups, relaxed cancellations, complimentary bike and scooter rides, and other perks. This move was seen as a direct response to Uber's $25 USD subscription service, which offers comparable benefits.

Jon led design for Lyft Pink's visual identity system as well as the in-product application of the visual identity system.