Earlier in my career, I had the privilege of leading the brand identity design for Lyft Pink, Lyft’s membership program. One of the highlights of that work was seeing the brand featured on national television during The Ellen Show’s iconic “12 Days of Christmas” giveaway. The Lyft Pink identity was showcased to millions of viewers as part of Ellen’s holiday celebration, underscoring how design can extend far beyond digital surfaces and into cultural moments that connect with people on a bigger stage.

Moments like this remind me why I love what I do—crafting brand experiences that not only resonate with users in-app but also have the power to show up in unexpected, joyful contexts in the real world. Watch the clip here.